Offer Lists lets you structure and present your available stock as curated, always-current selections
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Every exporter has stock that deserves more visibility than a generic catalogue gives it. The problem is keeping curated selections current. A hand-picked list of this week's promotions is useful on Monday; by Thursday, half the lots have sold and three new ones qualify. Without automation, someone has to update it manually or it quietly goes stale.
Offer Lists solves both sides of that problem. Lists can be built manually, automatically, or as a combination of both. Manual lists work well for fixed, curated selections: exclusive lots for a specific customer, a seasonal highlight reel, a set of items you want front-of-mind for a particular audience. Automatic lists are driven by Filter Sets: define the criteria once, and any lot that matches is added to the list in real time as new stock arrives.
How it works in practice
A grower runs a weekly action campaign. Rather than updating a product page by hand, a consultant builds an Offer List called "Deals this week" backed by a Filter Set for discounted lots above a minimum quantity. New qualifying lots appear on the list automatically when they are entered. Sold-out lots drop off. The list stays accurate without anyone touching it between Monday and Friday.
For a key account that buys exclusively, the same business builds a second list, this one manual. A handful of reserved varieties, assembled specifically for that customer, visible only in their webshop environment. The two approaches run side by side without conflicting.
Where Offer Lists fits in your setup
The module connects directly to FreshPortal's webshop and customer management. A list can be linked to a specific customer or customer group, making it visible in their personalised webshop view. Multiple lists can run simultaneously - by customer, by campaign, by product group - each with its own composition logic.
It works best for businesses that sell to multiple distinct customer segments and want those segments to see different, relevant stock rather than the same full catalogue.
What changes for your team
Lists that previously required manual upkeep either maintain themselves or need only occasional review. Sales and account management can offer tailored selections to key accounts without involving a developer or rebuilding a page. And because Offer Lists sits within FreshPortal's existing data model, the stock information feeding each list is always the same source of truth used elsewhere in the system.
Want to see how Offer Lists fits your workflow?
Book a demo with one of our consultants, or ask for a sample configuration showing both manual and automatic list setups.