Get the right product to the right customer, on time.

Location-aware routing, automated transport documents and end-to-end shipment visibility for time-critical flower and plant supply chains.

Auction carts at the flower auction

Get the right product to the right customer, on time.

Location-aware routing, automated transport documents and end-to-end shipment visibility for time-critical flower and plant supply chains.

Auction carts at the flower auction

Get the right product to the right customer, on time.

Location-aware routing, automated transport documents and end-to-end shipment visibility for time-critical flower and plant supply chains.

Auction carts at the flower auction

Floriculture logistics runs on tight windows. A delivery that's an hour late can mean quality claims; a mislabelled pallet can mean the wrong customer gets the wrong order. FreshPortal handles routing, documentation and tracking in one place, so your logistics team spends less time coordinating and more time executing.

Route Planning and Delivery Zones

Transport Document Generation

Carrier Integration

Shipment Tracking

Transport Cost Calculation

Multi-Stop and Cross-Dock Flows

Joep working on laptop

1

2

3

50

Allocate

R GR RED NAOMI!

50

300

€ 0,20

Allocate to customer

Route Planning and Delivery Zones

Define delivery zones and let the system build optimised routes based on order data. Route plans update automatically as orders are added or changed.

Joep working on laptop

1

2

3

50

Allocate

R GR RED NAOMI!

50

300

€ 0,20

Allocate to customer

Route Planning and Delivery Zones

Define delivery zones and let the system build optimised routes based on order data. Route plans update automatically as orders are added or changed.

Route Planning and Delivery Zones

Transport Document Generation

Carrier Integration

Shipment Tracking

Transport Cost Calculation

Multi-Stop and Cross-Dock Flows

Route Planning and Delivery Zones

Transport Document Generation

Carrier Integration

Shipment Tracking

Transport Cost Calculation

Multi-Stop and Cross-Dock Flows

Joep working on laptop

1

2

3

50

Allocate

R GR RED NAOMI!

50

300

€ 0,20

Allocate to customer

Route Planning and Delivery Zones

Define delivery zones and let the system build optimised routes based on order data. Route plans update automatically as orders are added or changed.

Faster and more accurate logistics execution.

End-to-end visibility of shipments across every leg.

Standardized documentation for consistent customer service.

Lower operational complexity through automation and routing logic.

Faster and more accurate logistics execution.

Standardized documentation for consistent customer service.

End-to-end visibility of shipments across every leg.

Lower operational complexity through automation and routing logic.

Explore other solutions

  • Procurement & Sales

    Structured trading, dynamic pricing and automated procurement for flower and plant businesses.

  • Inventory & WMS

    Real-time batch tracking, mobile scanning and efficient fulfilment across locations. 

  • Quality & Inspection

    Digital inspections, grading and photo documentation for consistent, audit-ready quality control.

  • Finance & Invoicing

    Automated invoicing, payments, claims and accounting exports for accurate financial operations.

  • B2B E-commerce

    A fast, real-time B2B webshop with live pricing, availability and personalized assortments. 

  • Supplier Portal

    A digital supplier workspace for purchase orders, confirmations, consignation and batch registration.

  • Integrations

    API integrations for floriculture ERP, connecting auctions, platforms, logistics partners, finance systems and more.

  • Analytics & Reporting

    Actionable insights, dashboards and BI Sync for real-time operational and financial intelligence.

  • Bouquets & Arrangements

    Recipes, mixes and production workflows for efficient bouquet and arrangement production. 

  • Procurement & Sales

    Structured trading, dynamic pricing and automated procurement for flower and plant businesses.

  • Inventory & WMS

    Real-time batch tracking, mobile scanning and efficient fulfilment across locations. 

  • Quality & Inspection

    Digital inspections, grading and photo documentation for consistent, audit-ready quality control.

  • Finance & Invoicing

    Automated invoicing, payments, claims and accounting exports for accurate financial operations.

  • B2B E-commerce

    A fast, real-time B2B webshop with live pricing, availability and personalized assortments. 

  • Supplier Portal

    A digital supplier workspace for purchase orders, confirmations, consignation and batch registration.

  • Integrations

    API integrations for floriculture ERP, connecting auctions, platforms, logistics partners, finance systems and more.

  • Analytics & Reporting

    Actionable insights, dashboards and BI Sync for real-time operational and financial intelligence.

  • Bouquets & Arrangements

    Recipes, mixes and production workflows for efficient bouquet and arrangement production. 

  • Procurement & Sales

    Structured trading, dynamic pricing and automated procurement for flower and plant businesses.

  • Inventory & WMS

    Real-time batch tracking, mobile scanning and efficient fulfilment across locations. 

  • Quality & Inspection

    Digital inspections, grading and photo documentation for consistent, audit-ready quality control.

  • Finance & Invoicing

    Automated invoicing, payments, claims and accounting exports for accurate financial operations.

  • B2B E-commerce

    A fast, real-time B2B webshop with live pricing, availability and personalized assortments. 

  • Supplier Portal

    A digital supplier workspace for purchase orders, confirmations, consignation and batch registration.

  • Integrations

    API integrations for floriculture ERP, connecting auctions, platforms, logistics partners, finance systems and more.

  • Analytics & Reporting

    Actionable insights, dashboards and BI Sync for real-time operational and financial intelligence.

  • Bouquets & Arrangements

    Recipes, mixes and production workflows for efficient bouquet and arrangement production. 

  • Procurement & Sales

    Structured trading, dynamic pricing and automated procurement for flower and plant businesses.

  • Inventory & WMS

    Real-time batch tracking, mobile scanning and efficient fulfilment across locations. 

  • Quality & Inspection

    Digital inspections, grading and photo documentation for consistent, audit-ready quality control.

  • Finance & Invoicing

    Automated invoicing, payments, claims and accounting exports for accurate financial operations.

  • B2B E-commerce

    A fast, real-time B2B webshop with live pricing, availability and personalized assortments. 

  • Supplier Portal

    A digital supplier workspace for purchase orders, confirmations, consignation and batch registration.

  • Integrations

    API integrations for floriculture ERP, connecting auctions, platforms, logistics partners, finance systems and more.

  • Analytics & Reporting

    Actionable insights, dashboards and BI Sync for real-time operational and financial intelligence.

  • Bouquets & Arrangements

    Recipes, mixes and production workflows for efficient bouquet and arrangement production. 

Person holding bouquet

See how FreshPortal moves your product.

Book a 30-minute demo with a floriculture specialist, based on your logistics chain.

Person holding bouquet

See how FreshPortal moves your product.

Book a 30-minute demo with a floriculture specialist, based on your logistics chain.

Person holding bouquet

See how FreshPortal moves your product.

Book a 30-minute demo with a floriculture specialist, based on your logistics chain.

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If you want to receive the latest news, product updates, user experiences, and insights from the FreshPortal team in your inbox, subscribe to our newsletter.

You can unsubscribe from the newsletter at any time. Please see our Privacy Policy for more information.

Subscribe to our newsletter

If you want to receive the latest news, product updates, user experiences, and insights from the FreshPortal team in your inbox, subscribe to our newsletter.

You can unsubscribe from the newsletter at any time. Please see our Privacy Policy for more information.

Subscribe to our newsletter

If you want to receive the latest news, product updates, user experiences, and insights from the FreshPortal team in your inbox, subscribe to our newsletter.

You can unsubscribe from the newsletter at any time. Please see our Privacy Policy for more information.