B2B Flower E-Commerce Solution, Fully Integrated
A high-performance B2B Online Store with live pricing, availability and fast ordering, fully integrated with FreshPortal.

B2B Flower E-Commerce Solution, Fully Integrated
A high-performance B2B Online Store with live pricing, availability and fast ordering, fully integrated with FreshPortal.

B2B Flower E-Commerce Solution, Fully Integrated
A high-performance B2B Online Store with live pricing, availability and fast ordering, fully integrated with FreshPortal.

FreshPortal’s B2B E-Commerce solution enables a seamless online buying experience for professional floriculture trade. It brings pricing, availability and ordering together in one integrated platform, supporting efficient high-volume B2B sales across multiple markets and customer groups.
Personalized Assortments & Pricing
Fast Ordering & Visual load Carriers
Mobile first experience
SEO-optimized by Design
Modern Checkout with SSO & PSP
Flexible delivery times
Content & Storefront Management
Multi-Shop, Multi-Brand Storefronts
1
2
3
50

Allocate
R GR RED NAOMI!
50
300
€ 0,20
Allocate to customer
Personalized Assortments & Pricing
Show customer-specific assortments, filters and pricing rules per relationship or market.
1
2
3
50

Allocate
R GR RED NAOMI!
50
300
€ 0,20
Allocate to customer
Personalized Assortments & Pricing
Show customer-specific assortments, filters and pricing rules per relationship or market.
Personalized Assortments & Pricing
Fast Ordering & Visual load Carriers
Mobile first experience
SEO-optimized by Design
Modern Checkout with SSO & PSP
Flexible delivery times
Content & Storefront Management
Multi-Shop, Multi-Brand Storefronts
Personalized Assortments & Pricing
Fast Ordering & Visual load Carriers
Mobile first experience
SEO-optimized by Design
Modern Checkout with SSO & PSP
Flexible delivery times
Content & Storefront Management
Multi-Shop, Multi-Brand Storefronts
1
2
3
50

Allocate
R GR RED NAOMI!
50
300
€ 0,20
Allocate to customer
Personalized Assortments & Pricing
Show customer-specific assortments, filters and pricing rules per relationship or market.
Higher conversion through real-time, personalized e-commerce.
Lower manual work for both customers and suppliers.
Consistent product presentation across all digital channels.
Fast onboarding and self-service management.
Higher conversion through real-time, personalized e-commerce.
Consistent product presentation across all digital channels.
Lower manual work for both customers and suppliers.
Fast onboarding and self-service management.
Explore other solutions
Procurement & Sales
Structured trading, dynamic pricing and automated procurement for flower and plant businesses.
Inventory & WMS
Real-time batch tracking, mobile scanning and efficient fulfilment across locations.
Logistics & Fulfilment
Smart routing, delivery zones and transport documentation connecting your entire logistics chain.
Quality & Inspection
Digital inspections, grading and photo documentation for consistent, audit-ready quality control.
Finance & Invoicing
Automated invoicing, payments, claims and accounting exports for accurate financial operations.
Supplier Portal
A digital supplier workspace for purchase orders, confirmations, consignation and batch registration.
Integrations
API integrations for floriculture ERP, connecting auctions, platforms, logistics partners, finance systems and more.
Analytics & Reporting
Actionable insights, dashboards and BI Sync for real-time operational and financial intelligence.
Bouquets & Arrangements
Recipes, mixes and production workflows for efficient bouquet and arrangement production.
Procurement & Sales
Structured trading, dynamic pricing and automated procurement for flower and plant businesses.
Inventory & WMS
Real-time batch tracking, mobile scanning and efficient fulfilment across locations.
Logistics & Fulfilment
Smart routing, delivery zones and transport documentation connecting your entire logistics chain.
Quality & Inspection
Digital inspections, grading and photo documentation for consistent, audit-ready quality control.
Finance & Invoicing
Automated invoicing, payments, claims and accounting exports for accurate financial operations.
Supplier Portal
A digital supplier workspace for purchase orders, confirmations, consignation and batch registration.
Integrations
API integrations for floriculture ERP, connecting auctions, platforms, logistics partners, finance systems and more.
Analytics & Reporting
Actionable insights, dashboards and BI Sync for real-time operational and financial intelligence.
Bouquets & Arrangements
Recipes, mixes and production workflows for efficient bouquet and arrangement production.
Procurement & Sales
Structured trading, dynamic pricing and automated procurement for flower and plant businesses.
Inventory & WMS
Real-time batch tracking, mobile scanning and efficient fulfilment across locations.
Logistics & Fulfilment
Smart routing, delivery zones and transport documentation connecting your entire logistics chain.
Quality & Inspection
Digital inspections, grading and photo documentation for consistent, audit-ready quality control.
Finance & Invoicing
Automated invoicing, payments, claims and accounting exports for accurate financial operations.
Supplier Portal
A digital supplier workspace for purchase orders, confirmations, consignation and batch registration.
Integrations
API integrations for floriculture ERP, connecting auctions, platforms, logistics partners, finance systems and more.
Analytics & Reporting
Actionable insights, dashboards and BI Sync for real-time operational and financial intelligence.
Bouquets & Arrangements
Recipes, mixes and production workflows for efficient bouquet and arrangement production.
Procurement & Sales
Structured trading, dynamic pricing and automated procurement for flower and plant businesses.
Inventory & WMS
Real-time batch tracking, mobile scanning and efficient fulfilment across locations.
Logistics & Fulfilment
Smart routing, delivery zones and transport documentation connecting your entire logistics chain.
Quality & Inspection
Digital inspections, grading and photo documentation for consistent, audit-ready quality control.
Finance & Invoicing
Automated invoicing, payments, claims and accounting exports for accurate financial operations.
Supplier Portal
A digital supplier workspace for purchase orders, confirmations, consignation and batch registration.
Integrations
API integrations for floriculture ERP, connecting auctions, platforms, logistics partners, finance systems and more.
Analytics & Reporting
Actionable insights, dashboards and BI Sync for real-time operational and financial intelligence.
Bouquets & Arrangements
Recipes, mixes and production workflows for efficient bouquet and arrangement production.



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If you want to receive the latest news, product updates, user experiences, and insights from the FreshPortal team in your inbox, subscribe to our newsletter.
You can unsubscribe from the newsletter at any time. Please see our Privacy Policy for more information.
Subscribe to our newsletter
If you want to receive the latest news, product updates, user experiences, and insights from the FreshPortal team in your inbox, subscribe to our newsletter.
You can unsubscribe from the newsletter at any time. Please see our Privacy Policy for more information.