B2B Flower E-Commerce Solution, Fully Integrated

A high-performance B2B Online Store with live pricing, availability and fast ordering, fully integrated with FreshPortal.

Side view of a person viewing an online store on a laptop

B2B Flower E-Commerce Solution, Fully Integrated

A high-performance B2B Online Store with live pricing, availability and fast ordering, fully integrated with FreshPortal.

Side view of a person viewing an online store on a laptop

B2B Flower E-Commerce Solution, Fully Integrated

A high-performance B2B Online Store with live pricing, availability and fast ordering, fully integrated with FreshPortal.

Side view of a person viewing an online store on a laptop

FreshPortal’s B2B E-Commerce solution enables a seamless online buying experience for professional floriculture trade. It brings pricing, availability and ordering together in one integrated platform, supporting efficient high-volume B2B sales across multiple markets and customer groups.

Personalized Assortments & Pricing

Fast Ordering & Visual load Carriers

Mobile first experience

SEO-optimized by Design

Modern Checkout with SSO & PSP

Flexible delivery times

Content & Storefront Management

Multi-Shop, Multi-Brand Storefronts

1

2

3

50

Joep working on laptop

Allocate

R GR RED NAOMI!

50

300

€ 0,20

Allocate to customer

Personalized Assortments & Pricing

Show customer-specific assortments, filters and pricing rules per relationship or market.

1

2

3

50

Joep working on laptop

Allocate

R GR RED NAOMI!

50

300

€ 0,20

Allocate to customer

Personalized Assortments & Pricing

Show customer-specific assortments, filters and pricing rules per relationship or market.

Personalized Assortments & Pricing

Fast Ordering & Visual load Carriers

Mobile first experience

SEO-optimized by Design

Modern Checkout with SSO & PSP

Flexible delivery times

Content & Storefront Management

Multi-Shop, Multi-Brand Storefronts

Personalized Assortments & Pricing

Fast Ordering & Visual load Carriers

Mobile first experience

SEO-optimized by Design

Modern Checkout with SSO & PSP

Flexible delivery times

Content & Storefront Management

Multi-Shop, Multi-Brand Storefronts

1

2

3

50

Joep working on laptop

Allocate

R GR RED NAOMI!

50

300

€ 0,20

Allocate to customer

Personalized Assortments & Pricing

Show customer-specific assortments, filters and pricing rules per relationship or market.

Higher conversion through real-time, personalized e-commerce.

Lower manual work for both customers and suppliers.

Consistent product presentation across all digital channels.

Fast onboarding and self-service management.

Higher conversion through real-time, personalized e-commerce.

Consistent product presentation across all digital channels.

Lower manual work for both customers and suppliers.

Fast onboarding and self-service management.

Explore other solutions

  • Procurement & Sales

    Structured trading, dynamic pricing and automated procurement for flower and plant businesses.

  • Inventory & WMS

    Real-time batch tracking, mobile scanning and efficient fulfilment across locations. 

  • Logistics & Fulfilment

    Smart routing, delivery zones and transport documentation connecting your entire logistics chain. 

  • Quality & Inspection

    Digital inspections, grading and photo documentation for consistent, audit-ready quality control.

  • Finance & Invoicing

    Automated invoicing, payments, claims and accounting exports for accurate financial operations.

  • Supplier Portal

    A digital supplier workspace for purchase orders, confirmations, consignation and batch registration.

  • Integrations

    API integrations for floriculture ERP, connecting auctions, platforms, logistics partners, finance systems and more.

  • Analytics & Reporting

    Actionable insights, dashboards and BI Sync for real-time operational and financial intelligence.

  • Bouquets & Arrangements

    Recipes, mixes and production workflows for efficient bouquet and arrangement production. 

  • Procurement & Sales

    Structured trading, dynamic pricing and automated procurement for flower and plant businesses.

  • Inventory & WMS

    Real-time batch tracking, mobile scanning and efficient fulfilment across locations. 

  • Logistics & Fulfilment

    Smart routing, delivery zones and transport documentation connecting your entire logistics chain. 

  • Quality & Inspection

    Digital inspections, grading and photo documentation for consistent, audit-ready quality control.

  • Finance & Invoicing

    Automated invoicing, payments, claims and accounting exports for accurate financial operations.

  • Supplier Portal

    A digital supplier workspace for purchase orders, confirmations, consignation and batch registration.

  • Integrations

    API integrations for floriculture ERP, connecting auctions, platforms, logistics partners, finance systems and more.

  • Analytics & Reporting

    Actionable insights, dashboards and BI Sync for real-time operational and financial intelligence.

  • Bouquets & Arrangements

    Recipes, mixes and production workflows for efficient bouquet and arrangement production. 

  • Procurement & Sales

    Structured trading, dynamic pricing and automated procurement for flower and plant businesses.

  • Inventory & WMS

    Real-time batch tracking, mobile scanning and efficient fulfilment across locations. 

  • Logistics & Fulfilment

    Smart routing, delivery zones and transport documentation connecting your entire logistics chain. 

  • Quality & Inspection

    Digital inspections, grading and photo documentation for consistent, audit-ready quality control.

  • Finance & Invoicing

    Automated invoicing, payments, claims and accounting exports for accurate financial operations.

  • Supplier Portal

    A digital supplier workspace for purchase orders, confirmations, consignation and batch registration.

  • Integrations

    API integrations for floriculture ERP, connecting auctions, platforms, logistics partners, finance systems and more.

  • Analytics & Reporting

    Actionable insights, dashboards and BI Sync for real-time operational and financial intelligence.

  • Bouquets & Arrangements

    Recipes, mixes and production workflows for efficient bouquet and arrangement production. 

  • Procurement & Sales

    Structured trading, dynamic pricing and automated procurement for flower and plant businesses.

  • Inventory & WMS

    Real-time batch tracking, mobile scanning and efficient fulfilment across locations. 

  • Logistics & Fulfilment

    Smart routing, delivery zones and transport documentation connecting your entire logistics chain. 

  • Quality & Inspection

    Digital inspections, grading and photo documentation for consistent, audit-ready quality control.

  • Finance & Invoicing

    Automated invoicing, payments, claims and accounting exports for accurate financial operations.

  • Supplier Portal

    A digital supplier workspace for purchase orders, confirmations, consignation and batch registration.

  • Integrations

    API integrations for floriculture ERP, connecting auctions, platforms, logistics partners, finance systems and more.

  • Analytics & Reporting

    Actionable insights, dashboards and BI Sync for real-time operational and financial intelligence.

  • Bouquets & Arrangements

    Recipes, mixes and production workflows for efficient bouquet and arrangement production. 

Person holding bouquet

Launch your B2B flower online store



Person holding bouquet

Launch your B2B flower online store



Person holding bouquet

Launch your B2B flower online store



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Subscribe to our newsletter

If you want to receive the latest news, product updates, user experiences, and insights from the FreshPortal team in your inbox, subscribe to our newsletter.

You can unsubscribe from the newsletter at any time. Please see our Privacy Policy for more information.

Subscribe to our newsletter

If you want to receive the latest news, product updates, user experiences, and insights from the FreshPortal team in your inbox, subscribe to our newsletter.

You can unsubscribe from the newsletter at any time. Please see our Privacy Policy for more information.