FloraNow
Connect FreshPortal with FloraNow to streamline buying and offering, automate order flows, and keep item and customer data aligned via API.
FloraNow is an online B2B floral marketplace that connects growers and buyers to support direct, transparent transactions across regions, with a strong focus on product quality and cold chain handling. It is positioned as a leading marketplace in its region and is known for widening buyers’ choice by providing access to a large assortment of items offered by growers worldwide. FreshPortal connects with FloraNow through an API-based link so traders, growers, and wholesalers can choose to buy or offer through FloraNow while keeping their operational workflow in FreshPortal.
The FloraNow integration connects FreshPortal with FloraNow via a modern API connection, making it possible to purchase from or offer to the marketplace from within your daily FreshPortal flow. The integration is available as a standard capability in FreshPortal, giving you freedom of choice to activate the channel when it fits your commercial strategy.
Data Flows
Direction: Bi-directional
Frequency: Hybrid
Technology: REST API
What data is exchanged?
Items and assortments available for buying or offering on FloraNow
Orders and order confirmations between FreshPortal and the marketplace
Customer and delivery party details needed to fulfill marketplace transactions
Status updates such as confirmation, cancellation, and completion milestones
Key automated actions
Publish or update selected availability from FreshPortal to FloraNow (when offering is enabled)
Import marketplace purchase orders from FloraNow into FreshPortal sales and logistics workflows
Automatically return confirmations and key updates to keep both sides aligned
Log integration events so administrators can track outcomes and resolve exceptions efficiently
Expand your sourcing and sales options without changing your core workflow, keeping teams in one Trade software environment.
Reduce manual re-entry by automating order intake and confirmations, improving speed and lowering avoidable errors.
Support cleaner downstream processing across ERP integration and Accounting integration steps using consistent order and party data.
Improve execution reliability by aligning order status with planning and dispatch, strengthening Logistics integration performance.
Account/license: An active FloraNow account is required, plus the relevant FreshPortal integration entitlement. The capability is available as a standard option in FreshPortal, depending on your configuration.
Access: API access details and authorization must be enabled for your FloraNow account. FreshPortal uses an API-based connection, and access is typically granted and managed per business entity.
FreshPortal: FreshPortal Integrations must be enabled in your environment, with user roles authorized to activate the channel, map fields, and monitor synchronization.
FloraNow operates an online B2B floral marketplace that enables direct transactions between growers and buyers across the global flower supply chain, with an emphasis on transparency and efficiency. The company highlights optimized cold chain handling as a key part of maintaining product quality for stakeholders. FreshPortal references FloraNow as a leading marketplace in its region and notes that an API connection makes it possible for FreshPortal users to connect as a provider or buyer. FloraNow’s headquarters and logistics center are associated with the Dubai Flower Centre.
Website: floranow.com
Country/Region:United Arab Emirates (Dubai)
Specialization:B2B online floral marketplace with marketplace sourcing and cold chain-focused fulfillment