FloraNow
Connect FreshPortal with FloraNow to streamline buying and offering, automate order flows, and keep item and customer data aligned via API.
FloraNow is an online B2B floral marketplace that connects growers and buyers for direct, transparent transactions across regions, with a strong focus on product quality and cold chain handling. As a leading marketplace in its region, it widens buyers' choice by giving access to a large assortment from growers worldwide.
The FreshPortal integration connects to FloraNow through an API link, so traders, growers, and wholesalers can buy or offer through the marketplace while keeping their operational workflow in FreshPortal.
Website: floranow.com
Country/Region:United Arab Emirates (Dubai)
Specialization:B2B online floral marketplace with marketplace sourcing and cold chain-focused fulfillment
FreshPortal and FloraNow connect through a modern REST API, so you can purchase from or offer to the marketplace from within your daily FreshPortal flow. Available as a standard capability, the channel activates when it fits your commercial strategy.
Data flows
Direction: bi-directional
Frequency: hybrid (near real-time + scheduled fallback)
Technology: REST API
What data is exchanged?
Items and assortments available for buying or offering on FloraNow
Orders and order confirmations between FreshPortal and the marketplace
Customer and delivery party details needed to fulfill transactions
Status updates such as confirmation, cancellation, and completion milestones
Automated actions
Publish or update selected availability from FreshPortal to FloraNow (when offering is enabled)
Import marketplace purchase orders from FloraNow into FreshPortal sales and logistics workflows
Return confirmations and key updates automatically to keep both sides aligned
Log integration events so admins can track outcomes and resolve exceptions efficiently
Wider sourcing and sales
Expand your buying and selling options without changing your core workflow, keeping teams in one trade environment.
Less manual re-entry
Automated order intake and confirmations improve speed and lower avoidable errors.
Cleaner downstream processing
Consistent order and party data flows smoothly into ERP and accounting steps.
More reliable execution
Aligning order status with planning and dispatch strengthens logistics performance.
Account and license
An active FloraNow account plus the relevant FreshPortal integration entitlement. Available as a standard option, depending on your configuration.
Access
API access and authorization enabled for your FloraNow account. FreshPortal uses an API-based connection, with access granted and managed per business entity.
FreshPortal
FreshPortal Integrations enabled in your environment, with user roles authorized to activate the channel, map fields, and monitor synchronization.