Verboon Fleurs likes to stand out. Whether it is through their flowers and plant exports alongside their line transport, their consistent delivery of top quality in the highest segment, or their choice of FreshPortal software and webshop — Verboon Fleurs sets itself apart. With FreshPortal, the emphasis is placed even more firmly on the enormous breadth of their breathtakingly beautiful assortment, underpinned by integrations with stock management and order transactions.

Speaking the language of plants
By choosing FreshPortal software with a personalised webshop, Verboon Fleurs is preparing itself for the future. "The implementation went smoothly and at the moment we are working hard on fine-tuning and further optimisation," says Danny van der Meij, the company's all-rounder and central figure. "That last part is still a challenge. Verboon Fleurs is a unique business, active both as an exporter and as a line transporter in the highly segmented Swiss market. Having these two operations under one roof requires two separate administrations that intersect at a number of points. The complexity of this came as a surprise even to FreshPortal. However, their service level is high and the adjustments around the full software integration on this point are being handled well. Although this part of the process could move a little faster, each software update brings another step forward. Communication with FreshPortal is also good, and the two team members guiding the process have both worked in flowers and plant export. The fact that they speak the language of the industry and immediately understand what you mean means they deliver what we ask for — and that builds trust."

The premium segment
Verboon Fleurs has been based at Royal FloraHolland flower auction in Rijnsburg for more than twenty-five years. With a team of eleven enthusiastic employees, it serves the Swiss market with premium flowers and plants. The company was founded by Aat and Wout Verboon, who learned the trade in their father's export business. "At present, Verboon Fleurs runs two successful flower lines to Switzerland and a separate plants vehicle," Danny explains. "The flower trucks always depart on Tuesdays, with the plant truck leaving a day earlier. This trade is focused on higher-end flower shops in Switzerland. We source our products primarily from leading growers or at the three Royal FloraHolland auction locations."

The webshop
"For export too, we sort and pack all daily fresh products ourselves and can rely on a dedicated carrier for transport to Switzerland. Through our export activities, we serve both florists and garden centres. This truly unique combination of export and line transport has proven itself in practice as a genuine success factor. It also means that Verboon Fleurs needs an extraordinarily broad assortment to serve all our customers optimally. This called for a clear, user-friendly webshop that radiates quality. It is worth mentioning that the webshop was indirectly the reason Verboon Fleurs ultimately chose FreshPortal as their new software and webshop provider. We did not want a webshop that looked the same as what other software suppliers offer — we wanted something truly distinctive. FreshPortal had that. Our assortment is now presented in its full breadth, clearly and beautifully, in an attractive and user-friendly setting — with direct connections to our stock, purchasing, and sales administration to keep the flowers and plants trade at Verboon Fleurs running at its best," says Danny van der Meij.