Floriday
Connect FreshPortal with Floriday to automate offers and orders, keep product data consistent, and reduce manual handling in daily trade operations.
Floriday is Royal FloraHolland's digital trade platform. Growers, buyers, and service providers manage their commercial and logistical processes in one central place. You can work directly in the Floriday interface or connect external software through the API.
The FreshPortal integration links both systems. Product information, availability, orders, and status updates stay in sync automatically. No duplicate entry, just one consistent flow from selling and buying through to fulfillment.
Website: floriday.io
Country/Region: Netherlands
Specialization: Digital trade platform for flowers and plants
FreshPortal and Floriday exchange core data in real time through the Floriday API. The connection is bi-directional: data flows both ways and stays aligned without manual rework.
Data flows
Direction: bi-directional
Frequency: real-time
Technology: REST API
What data is exchanged?
Product and article information (assortment, attributes, packaging)
Availability and stock data
Orders and order status updates
Delivery and fulfillment references
Automated actions
Publish and update offers from FreshPortal to Floriday
Import Floriday orders into FreshPortal for processing
Send order and fulfillment statuses back to Floriday
Log and retry failed API calls, with admin visibility for exceptions
Less manual work:
Assortment and availability sync automatically. No retyping, no parallel admin.
Faster order processing:
Floriday orders land directly in FreshPortal. Less time between purchase and fulfillment.
One source of truth:
Sales and logistics work from the same real-time information. No debates about which status is correct.
Built to scale:
Replace spreadsheets with structured workflows. The integration grows with your trade volume.
Account and license:
An active Floriday account with API permissions. Access conditions vary by role (grower, buyer).
API access:
Client ID and client secret from your Floriday client application, plus any required API keys.
FreshPortal:
A FreshPortal environment with the Floriday module enabled (Standard availability). Onboarding maps your product, customer, and operational settings to the right data flows.