Floriday
Connect FreshPortal with Floriday to automate offer and order workflows, keep product data consistent, and reduce manual handling across daily trade operations.
Floriday is the digital trade platform of Royal FloraHolland where growers, buyers, and service providers handle commercial and logistical processes in one central place. It supports working directly in the Floriday interface or connecting external software through an API, so businesses can keep their own workflows while exchanging data with the platform.
The Floriday integration connects FreshPortal with Floriday, helping flower and plant businesses synchronize key data such as product and availability information, orders, and related updates between systems. This reduces duplicate entry and supports a more consistent flow from selling and buying to fulfillment. Depending on your role, the integration aligns with day-to-day needs like publishing supply, processing purchases, and keeping logistics steps on track inside your Trade software environment.
The Floriday integration links FreshPortal to Floriday so core trade and operational data stays aligned. It supports bi-directional synchronization for the most common objects needed in daily purchasing and selling workflows, using Floriday’s API connection model (client credentials and keys). This FreshPortal integration reduces manual rework, improves data quality, and keeps teams working from one operational truth.
Data Flows
Direction: Bi-directional
Frequency: Real-time
Technology: REST API
What data is exchanged?
Product and article information (assortment, attributes, packaging)
Availability and stock-related data used for offering and purchasing
Orders and order status updates (buy and sell flow alignment)
Delivery and fulfillment references used in logistical follow-up
Key automated actions
Publish or update offers from FreshPortal to Floriday with consistent product data
Import orders from Floriday into FreshPortal for processing and internal coordination
Update order and fulfillment statuses back to Floriday to keep parties aligned
Log and retry failed API calls, with admin visibility for exceptions and corrections
Reduce manual entry by syncing assortment and availability automatically, improving data consistency across teams and trading partners.
Speed up order processing by importing Floriday orders into FreshPortal, minimizing delays between purchase and fulfillment.
Improve operational control with real-time status feedback, helping sales and logistics teams act on the same information.
Support scalable System integration as volumes grow, replacing spreadsheets with structured workflows and reliable Automation.
Account/license: An active Floriday account and the required permissions for API-based linking. Depending on your role (grower or buyer), applicable Floriday access conditions may differ.
Access: API connection details for your Floriday client application, typically using a client id and client secret, plus the relevant API key(s) where required.
FreshPortal: FreshPortal environment with the Floriday module enabled (Standard availability) and onboarding to map your product, customer, and operational settings to the desired data flows.
Floriday is the digital platform initiative of Royal FloraHolland that supports commercial and logistical processes for growers, buyers, and service providers. It provides one central place to manage trading workflows and includes options to connect external software through integrations and APIs, enabling businesses to keep their preferred tools while exchanging data with Floriday.
For companies that want a tighter operational flow, integrating Floriday with internal ERP and workflow tools helps reduce duplicate work and improves consistency. In practice, this can support a more streamlined Logistics integration for delivery follow-up, and it can sit alongside an ERP integration strategy that keeps master data aligned.
Website: floriday.io
Country/Region: Netherlands
Specialization: Digital trade platform for flowers and plants by Royal FloraHolland