Royal FloraHolland has announced that the end date for 100% Digital of 31 March 2021 was too ambitious and has been postponed.
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"That certain functionalities in Floriday are still missing in order to trade completely digitally was recognized in the process," confirms FreshPortal director Robin Jongkind. "100% Digital turned out to be more complex for Royal FloraHolland than had been estimated. The need to digitize further remains. Floriday is widely supported as a platform by the sector and also by FreshPortal. Fortunately for you, postponing Floriday does not mean postponing FreshPortal. After all, FreshPortal EAB ensures that you can already auction in Floriday in a user-friendly, cost-effective and carefree manner."