MIAMI, May 2025 – FreshPortal, the global leader in ERP software for the floriculture industry, is proud to announce its new status as a Supplier Member of the Wholesale Florist & Florist Supplier Association (WFFSA). This strategic membership strengthens FreshPortal’s commitment to providing cutting-edge digital solutions to growers, wholesalers, and importers across North and South America.

Unlocking Growth with WFFSA

By joining WFFSA, FreshPortal becomes part of a powerful network of over 3,000 floral professionals. This move creates valuable opportunities to build long-term partnerships, share innovations, and directly engage with the heartbeat of the floral supply chain in the Americas. As a WFFSA member, FreshPortal is positioned to stay ahead of trends and accelerate the digital transformation of the flower and plant trade across borders.

Bringing Next-Gen ERP to the Americas

FreshPortal's cloud-based ERP platform is already setting the global standard in the floral industry. With real-time API integrations, streamlined logistics, and powerful trade modules, FreshPortal empowers floral businesses to operate smarter and scale faster. By connecting growers with international buyers, the platform supports seamless procurement, order fulfillment, and financial control — all in one place.

For North and South American markets, FreshPortal offers unique value:

• Bilingual Interfaces (English/Spanish/Dutch) for seamless communication

• Real-time logistics and transport tracking, vital for perishable goods

• Integrated E-commerce modules for B2B floral sales

• AI-driven trade matchmaking for optimal buyer-supplier alignment

A Strategic Base in Miami

FreshPortal’s presence in Miami, Florida—a major logistics and trade hub—allows close collaboration with wholesalers, importers, and logistics partners across the U.S., Colombia, Ecuador, and beyond. This regional presence ensures we stay aligned with local challenges and opportunities, while offering instant support and scalable onboarding.

Vision for the Future

“Our goal is to become the digital backbone of the flower and plant trade across the Americas,�? says Robin Jongkind, Founder of FreshPortal. “Joining WFFSA is not just symbolic — it’s a tactical move to be where innovation, people, and possibilities converge. We're ready to bring efficiency and growth to every link in the floriculture chain.�?

About WFFSA

The Wholesale Florist & Florist Supplier Association (WFFSA) is the premier organization for wholesale florists and floral suppliers in the United States and beyond. WFFSA members benefit from unmatched networking, market insights, and collaborative opportunities that elevate the entire floral industry.

Explore how FreshPortal can power your floral business:

• Visit our Miami office

• Get in touch with our team

• Learn more about WFFSA membership