Just as it is for Royal FloraHolland, a well-functioning Floriday is of great importance to FreshPortal. "It is a positive development that all market parties are being involved in the follow-up approach to 100% Digital and the Floriday platform," says FreshPortal director Robin Jongkind. "As a leading software provider, we have long been fully committed to ensuring that you, as a current or future FreshPortal software user, can continue to count on 100% fully functioning packages."

"In recent discussions with Royal FloraHolland, we have — together with other software providers — had constructive conversations about which functionalities are missing from Floriday that are essential for users to work as effectively as possible. This has also strengthened the mutual relationships involved, which is equally in your interest as a FreshPortal user. It is also a positive development that Royal FloraHolland will be engaging in chain-wide discussions with all relevant parties in the coming weeks — particularly regarding concerns and areas for improvement, and opening up dialogue about the essential functionalities that are the minimum requirement for implementing the new Floriday trading platform as effectively as possible."

"There are still hurdles to be cleared, but we wholeheartedly welcome Royal FloraHolland's intention to establish a clear roadmap and planning towards 100% Digital. By continuing to engage in dialogue and strengthening one another with ideas and solutions, FreshPortal also safeguards your interests in a user-friendly and well-functioning Floriday."