The Floriday Buyer API is designed to help flower and plant wholesalers work smarter and more efficiently. Combined with FreshPortal, it creates a future-proof, end-to-end solution that enables direct connections with growers, without manual steps or error-prone Excel imports.
1. Real-time Purchasing Data Directly in FreshPortal
With the Buyer API, up-to-date product information such as prices, availability, assortment, and offers is retrieved directly from Floriday and automatically integrated into your FreshPortal environment. This ensures that you always have access to the latest data—without delays or third-party involvement.
2. Fully Automated Ordering Process
Orders created in FreshPortal are immediately forwarded to Floriday. Order confirmations, delivery details, and status updates are automatically returned. This saves time, reduces errors, and streamlines the entire process—from purchase to fulfillment.
3. One Integrated Platform No Double Work
FreshPortal ensures that the Floriday connection is fully integrated into your familiar workflow. No need to log into multiple systems. You manage all purchasing, sales, inventory, logistics, and customer relationships from a single platform.
4. Fewer Errors, More Control
The API automatically validates product codes, availability, and volumes. This prevents common mistakes, avoids misunderstandings with growers, and improves delivery reliability for your customers.
5. Access to Exclusive and Customer-Specific Supply
Floriday offers direct access via the API to special sales formats such as auction presales, lot sales, and customer-specific supply from growers. FreshPortal makes this seamlessly available so you can respond quickly to market opportunities.
For wholesalers aiming to scale and digitalize, integrating Floriday with FreshPortal is a strategic move. You not only save time and reduce manual work, but also gain greater clarity, reliability, and scalability in your purchasing process.
FreshPortal is built to fully harness the digital standards of the floriculture industry — and the Floriday integration is a powerful example of this commitment.
We’re happy to show you how it works in practice. Feel free to request a demo or implementation plan.
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