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Easy management from your flower stock to sales.
“With FreshPortal I get 6 times as much out of my day”
Floriculture entrepreneur Rene Schoenmaker of African Flower Growers Worldwide from South Africa has been a FreshPortal client since the beginning. Schoenmaker is briefly visiting The Netherlands for business, and we used this opportunity to hear about his experience using FreshPortal. AFG Worldwide is located in Johannesburg and Cape Town. From there they manage all their import and export activities to no fewer than 53 countries around the world. Schoenmaker has been successfully at the company’s helm since 2011. That year everything fell into place at AFG Worldwide. We obviously wanted to know more about their growth from Rene Schoenmaker and how that was achieved in part thanks to FreshPortal’s software solutions. He tells us enthusiastically.
“Quality is always our first priority”
Dümmen Orange is a major company in floriculture with branches and growers in the Netherlands, Ethiopia, Kenya, Ecuador and Colombia.
“Getting all business processes from stock to webshop properly coordinated is a very close process. We do not want to be left with surplus stock, having to decline sale to our customers or sell twice. With FreshPortal software that is in the past. We do not need expensive hardware or servers because everything is in the cloud. But the biggest advantage is that we can manage everything in just one system.”